Faerch is delighted to announce that its innovative dual colour CPET trays developed for UK supermarket retailer, Tesco, was a Commended winner in the 2014 Starpack Award’s Food & Drink Primary Packaging category.
Functional as well as aesthetically pleasing, the dual colour trays have been specially designed by Faerch to offer both food manufacturer and retailer a unique point of difference for premium convenience food ranges, including oven to table lines, ensuring maximum on-shelf impact and brand appeal.
The trays feature one colour on the outside surface and another complementary colour on the inside. It provided the makeover required by Tesco for its Finest and core Italian product lines, with minimal changes to pack size or basic design.
Commenting on the packs, the Starpack Award judges said: “Aids marketing by using colour to differentiate from standard black CPET trays.”
Consumers want the added convenience of packaging that they may present at the table. This eliminates the hassle of having to decant the meal onto a serving plate which has to be washed up. The dual colour trays fulfil this requirement whilst helping differentiate the Tesco lines.
Produced from CPET, the packs offer dual ovenability and a wide temperature tolerance from -40°F (-40°C) degrees to 430°F (220°C) degrees, for freezer-to-oven or microwave convenience. CPET eliminates negative effects on food flavour and aroma, giving consumers well protected, versatile and better tasting meals.
The Starpack Industry Awards scheme is now in its 56th year and is the UK’s premier annual awards scheme recognising innovation in packaging design and technology.