Solving packaging design problems requires creating thinking, flexibility and a collaborative approach. With this in mind, Faerch offers customers the opportunity to attend design and innovation workshops at its various facilities across Europe.
These sessions are carefully tailored to meet individual customer requirements, with the aim of aligning expectations, encouraging creative thinking, increasing the efficiency of the design process and shortening project lead times.
The workshops offer a higher level of communication and help set out mutual expectations. It allows us to discuss every aspect of the design ranging from consumer needs through to the manufacturing process. We use our knowledge and experience to engage customers so that they leave with a tray design that is fit for purpose and offers maximum brand appeal. It’s exciting that what normally takes a week or two can be achieved in just a day.
The best results are achieved where we involve several different business functions, such as marketing and production, from both Faerch and the customer’s organisation. Together with our in-house design technicians and business development managers, they will examine every aspect of the pack, including material quality and stacking height and thickness, ensuring the finished product integrates easily with the customer’s manufacturing processes and delivers the ultimate efficiencies and return on investment.
It allows our European food industry customers to get involved in the packaging design process at the crucial early stages. It also provides the perfect opportunity to agree objectives – ensuring we deliver exactly the right pack for each food application.
Holding the design and innovative workshops at our on-site showrooms gives customers a comprehensive overview of our full range of trays, concepts and design capabilities. This really does help to kick start the brainstorming process and generate new thinking.
A typical workshop can last up to a day but we take the time needed to find the right solution. It is important that each customer leaves with a clear vision of what their final pack will look like and confident that it will meet all their requirements.
A recent Faerch customer to benefit from a design and innovation workshop is Iglo Foods, a frozen food business based in the UK. The company visited our state-of-the-art plant in Durham, located in the North East of England. The project was reasonably specific but included a number of dimensional constraints.
Faerch’s Account and Design Manager, Andrew Cawood says: “The Iglo Foods project is a good example of the benefits offered by these workshops. During the visit to our Durham plant, I used our CAD system interactively so that the customer was involved at every stage of design. The guidance and options were discussed and demonstrated live which led to a design that everyone was happy with. It helped remove the need for assumptions, telephone calls, emails and redesign time.”
Siobhan Cleary from Iglo Foods added: “I found the facilities at Faerch’s plant in Durham to be extremely valuable in accelerating the pack development process. The display of existing products proved to be a great stimulus for idea generation and concepts were rapidly brought to life and optimized through CAD. I especially appreciated the opportunity to talk through the design with the multidisciplinary team at Faerch as it evolved. This collaborative approach ensured that our complete needs were accounted for.”