Fresh meat packaging
made from MAPET II
Key characteristics for MAPET II
Protective and safe food packaging
Now more than ever, consumers are demanding that food products be safe and secure for consumption. Packaging plays an essential role in ensuring that your fresh meat product reaches consumers safely – and that its quality and integrity is protected.
MAPET II meets the essential requirements of today’s complex supply chain. Due to its superior barrier properties and seal integrity, MAPET II protects the quality and safety of your fresh meat product while also extending its shelf-life. This helps to avoid generating unnecessary food waste. MAPET II features an air-tight and leak-proof seal despite potential contamination from juices, protein, and spices. This ensures that the modified atmosphere is maintained within the tray.
MAPET II complies with the strictest regulation
on food safety, meeting the highest standards
according to Regulation (EU) No 10/2011
Sustainable and truly circular food packaging
Consumers are increasingly demanding products and brands that clearly display their commitment to the environment. Packaging designed for circularity is gaining growing attention as a way to drive sales while reducing both the demand for finite materials as well as environmental impact. By choosing MAPET II for your fresh meat packaging, you get a state-of-the-art solution with great environmental benefits. MAPET II is made from 100% recycled content and can be fully recycled into new food grade trays of the same quality again and again – without compromising on food safety. This allows for true circularity. As the world’s only integrated food tray recycler, we are doing this on an industrial scale. At our site in Duiven, Netherlands, we recycle MAPET II trays and use the flakes and pellets as input material for new food grade trays across all of our production sites.
Versatile in design
What sets your fresh meat product apart? If your fresh meat product is visually appealing, it can entice customers to purchase it. MAPET II allows you to provide the very best protection for your product while making it visually striking for maximum shelf appeal. With multiple shapes, styles, finishes, and colours, MAPET II packaging can be designed to perfectly match your specific needs – without comprising on the safety, quality, and freshness of your meat or protein product. MAPET II boasts superior clarity, enabling the consumer to assess your product prior to purchase, and comes with built-in absorbers and pads that are perfect for absorbing meat juices.
Meet your customers’ needs and expectations with fresh meat packaging made from MAPET II. Our MAPET II food trays are designed to make customers’ lives easier.
Here is a short run-down of the 4 key advantages of fresh meat packaging made from MAPET II when it comes to convenience.
- Superior clarity
Consumers judge the quality of your product in seconds, and they prefer honest and transparent product presentation. The superior clarity offered by MAPET II sets your product apart on the shelf and helps your customer evaluate the quality and integrity of your food to go product prior to purchase.
- Extended shelf life
MAPET II offers superior barrier properties, extending the shelf life of your product. This makes storing at home easier and can help reduce food waste. In a very energy-intensive category like meat, this is very important.
- Built-in absorbers or pads
Built-in absorbers and pads capture meat juices and keep your food product looking appealing.
- Tight and secure opening
Packaging plays a vital role in ensuring that your fresh meat product is safe. Instead of the conventional top layer, food grade adhesive is applied around the rim of each tray to ensure an airtight and leak-proof seal. This prevents leakage despite potential contamination from juices, protein, and spices. In addition, this ensures that the modified atmosphere is maintained in the tray.
Perform well at point of sale
Smart packaging design boosts sales of your fresh meat product. Our MAPET II trays are designed for maximum shelf appeal, differentiation, and impact. Our MAPET II trays offer great design flexibility, allowing you to effectively brand your fresh meat product at the point of sale.
- Superior clarity to allow consumers see what they are getting
- Attractive designs, shapes, styles, and finishes
- Eye-catching matt or gloss finish
- Multiple colours
Effective production flow
To maximise your production flow, you need consistent tray uniformity, with strong, secure seals. MAPET II ensures smooth, easy production flow, enabling you to optimise your total cost of ownership.
Fresh meat trays made from MAPET II offer:
- Smooth and reliable denesting
- Robust top sealing to prevent contamination
- Outstanding seal integrity
- High impact strength – even at low temperatures
- Short lead times and on-time delivery
- Outstanding customer service