Dual colour CPET trays
for maximum brand appeal
Studies show that consumers buy instinctively, drawn to colour, shape and eye-catching packaging. Best sellers connect emotionally and make products easy to understand and relevant. A dual colour CPET solution helps your product stand out and maximise on-shelf appeal.
The attractive dual colour format allows meals to be served and enjoyed directly from the tray. This meets demand for convenience and helps set your product apart. It also enhances the eating experience while reinforcing a more premium, appealing presentation.
Dual colour benefits
Increased sales
through differentiated
design with dual colour
Maximum on-shelf appeal
with innovative design,
textures and colours
Functional
as well as
aesthetically pleasing
Want to know more?
Dual Colour uses colour contrast built directly into the pack to help ready meals stand out at point of sale. By combining a coloured inner layer with a contrasting outer surface, the solution adds visual depth and definition, drawing attention to the product while supporting a clean, modern pack design.
Beyond shelf appeal, Dual Colour helps reinforce quality perception and product differentiation without relying on additional decoration or complex graphics. The result is a distinctive, premium look that supports brand recognition while maintaining consistency, efficiency and simplicity in production.
Dual Colour is particularly well suited to ready meals where shelf impact and product differentiation matter, but where pack design needs to remain clean and efficient. It works well when brands want to introduce stronger visual contrast without relying on heavy graphics, sleeves or additional decoration.
The solution is ideal for ranges that need clear on‑shelf recognition across multiple SKUs, premium cues built into the pack itself, or a consistent look across formats. Dual Colour is also a good fit where simplicity in production is important, delivering visual impact while keeping the overall pack design controlled and cost‑effective.
