Exclusive packaging for sliced meat
Throughout Europe, manufacturers are packing sliced meat in different and more inviting packaging. We have taken a closer look at this trend.
A recent market survey shows that 98 percent of all sliced meat is packed in deep-drawn trays. However, there are now several producers who enjoy the benefit of packaging products in more exclusive trays that signal quality. These trays send out entirely different messages to the consumer, who often make their purchasing decisions based on visual perception.