Design and transparency are key values
Nowadays, there is a much-crowded offering of solutions on the shelves, so, when it comes to choosing, people are looking for products that stand out and can offer a particular advantage against the competition. Transparency, especially food-wise, and beauty are key values at this stage of the customer journey. Being able to see the content with no obstruction and with maximum clarity allows the customer to evaluate the condition of food and guides its purchase.
Convenience and practicality
To satisfy a much more dynamic lifestyle, people are looking for practicality and convenience. Comfort and ease of use are key points for a product destined to the grab 'n' go/on-the-go market. With this solution, Faerch gives customers the possibility to select among a wide variety of containers, also with fork, which they can open and close whenever they need to, and that prevent any unwanted spillage.