Our strategy for circularity

We are taking the lead on circularity in food packaging

Get in touch with us

 

Circularity is not some distant vision

Packaging plays a key role in protecting the quality and freshness of food products. But did you know that the average lifespan of a food tray can be as little as 8 days – from the day it is produced to the day it is disposed of by the consumer? 

This is a waste of resources and, as a leading supplier of food packaging, we are on a mission to change it. In a circular economy, food trays are made from recycled material that, after use, can be recycled into new food grade products of the same quality – again and again.

 

The world’s only integrated food tray-to-tray recycler

Circularity is not some distant vision. We are doing it already. In fact, we use an average 70% of recycled content in our PET trays, and we recycle trays back into new food trays – without compromising on food safety. As the world’s only integrated food tray-to-tray recycler, we are doing circularity on an industrial scale.

 

 

Learn why material choice in food packaging matters
From 8 days to infinity

Material choice plays a key role when designing food packaging for true circularity. The right material choice can mean true circularity in the right system, whereas a non-circular material will never be part of the circular economy.
Learn why better collection is key to accelerating circularity in food packaging
Better collection

Today, Europe alone loses out on more than 40% of the total PET. We cannot afford this. We need to transform the value chain through systemic change.
Find out why we need industry legislation
Supporting legislation

The transition towards a circular economy can be further accelerated through legislation. Manufacturers and consumers alike should be incentivised to choose the right material so that we can achieve true circularity in food packaging.

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with Faerch

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#5

We have the ambition to
lead the industry’s efforts
in making food packaging circular...

Our 5 key values